Search Engine Marketing Data Reveals Highest Retail Interest In Bitcoin Ever
Bitcoin is nearly at $20,000 once again and to the surprise of the crypto community, Google Trends search data now still doesn’t anywhere nearly compare to the search interest back then. However, digging deeper into search engine volume using a plethora of search engine marketing tools, there’s a very different “story” to be told.
Here are the reasons why search volume and related terms suggest that there is far more interest now in Bitcoin than there was at the height of the crypto bubble.
Bitcoin Blows Up But Fails To Boost Google Trends Search Interest
It was also around Thanksgiving 2017, and the first-ever cryptocurrency had just surpassed $10,000 for the first time, piquing the curiosity of average Joes who were left wondering what the heck a Bitcoin even was.
Bitcoin took off on Google Trends as sharply as its parabolic price pattern, and just as fast, crashed back down to previous lows. And as the Google Trends chart below shows, superimposed over the current BTCUSD price chart, interest just still hasn’t returned. Or has it?
SEMRush SEO Tools Tell A Different Story, According To eToro Exec
Marketing is a broad term used to define various strategies for driving sales, visibility, traffic, or conversions of any kind. Without marketing, it is challenging to let the world know something exists.
The tools such marketing departments use to drive traffic and conversions on the web include cost-per-click search engine marketing or focus on search engine optimization. SEO is essentially the practice of trying to get picked up on Google organically, while SEM is when marketing departments pay for the reach instead.
He claims the total monthly global volume of related Bitcoin search terms, is more than three times as much as the December 2017 figure. The volume is spread across a variety of terms, which could suggest that there’s no need to search just Bitcoin now, and people are instead digging deeper into it.
The more websites that relate to a keyword, the higher the SERP (Search Engine Results Pages) will be for those keywords. It’s basically the number of search results that Google shows for a search term.